During week six, we learnt about styling and promotion. This included many things such as trend report, styling and we ended up creating concepts through images and trends based around our own identity. I thoroughly enjoyed this week surprisingly, as I always considered myself to be more of a designer than a stylist but the whole process of this week came very naturally to me. The idea of coming up with different outfits, organising and setting up my own photo shoot seemed quite daunting at the start but everything fell into place easily.
On the Monday, we had to bring in polaroid's that represented us so we could get a feel of what we were about in small snapshots. Mine were quite silly and playful, with the use of props consisting of hats, big fur coat and my hair I was able to convey different expressions. Not only did we have these as a starting point, we also had to do a style-a-thon. In the style-a-thon, we had to bring in many items of clothing, props and accessories to style a member of our group in 10mins coming up with a different look. with the help of raiding my mum's wardrobe, I managed to find a bunch of old coats and jackets that were fun to layer and play around with. I also used a pair of vintage dungarees and sunglasses.
The next day was trend reporting from which we researched current trends from the high street, high end and small boutiques. Using the trends we found we made a trend board that presented all of the trends and had notes on why they were significantly popular and relevant to todays target market. We then had to present it to the rest of the group and that was followed up with questions and discussion of our opinions on the trends themselves.
The final project for this week was to do our own photo shoot or film, styled and set up by us. The final outcome was going to represent us and before the shoot started, we had to put together mood boards that gave us inspiration for the styling, casting, hair/makeup, location, props etc. Once the mood boards gave an overall sense of what the shoot would consist of and how it would look, it was time to get it started. At first I wanted to use two models to convey the fact I am a Gemini, using two people would have shown the two different personalities but in the end I only used one. In the end I guess it worked out for the better as it showed one person and two looks and didn't over complicate. My theme for the photo shoot was grunge (which happened to be one of the words on my identity mind map) but to contrast and show another side of my personality, I created a more sophisticated, mature, tailored look. The location was an abandoned area in Brick Lane near Allen gardens as I loved the rustic, rural look against the colourful graffiti surrounding (again in reference to contrast and being a Gemini). For the casting, ideally I would've used a female but I decided to think outside of the box, similar to a Joe Mckenna spread in which he used the opposite sex to represent his style. So I used a male to be different and in a way that decision does contribute to my personal way of thinking. To represent each personality, I had two looks: a grunge look using plaid shirts, ripped jeans, black boots, t-shirts and a big sheepskin coat giving off a laid-back, relaxed effect and had typical elements of grunge to it. For the second look, a simple tailored suit with a bow tie around the arm to portray myself as an individual and different.
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